Wednesday, November 02, 2005


I think we all appreciate the efforts pharmaceutical companies make to warn us, during their spiffy commercials, of all the different ways their wonder drugs could kill or maim us. OK, maybe we just make fun of the way the drug companies warn us about how that medicine that will lower our cholesterol may cause our livers to explode - or how the new stuff that seals up leaky bladders could cause our livers to explode. (Come to think of it, how come all of the drugs could affect livers adversely? I take that seriously.)

Nevertheless, occasionally one of these commercials crosses a line, so to speak. I take you to a spot I saw tonight on Advair, an asthma drug that has been out for some time, though this is the first time I noticed this little chestnut:

"... Rare, but serious asthma-related fatalities occurred in a study with Serevent, one of the components of Advair ..."

Gee, that sounds pretty nasty compared to those NON-SERIOUS asthma-related fatalities. :)

1 comment:

Beth said...

Once again I ask, don't advertising people have copy editors?