Thursday, December 08, 2005

Coke heads

In case you have forgotten - and why would you have, never mind Iraq, political scandal, the BCS and Jennifer Aniston topless - the Cola Wars continue to rage on in the supermarkets, restaurants and schoolyards of the world. We were reminded of this today with word that Coca-Cola is changing advertising slogans as part of their eternal struggle with Pepsi for the blood-sugar levels of our young:

Coke to retire 'Real' with new tagline in 2006 - Dec. 8, 2005: "Coca Cola, threatened with becoming second in market value to archrival PepsiCo for the first time, will debut an aggressive marketing push next year that begins with a new global slogan -- 'Welcome to the Coke side of life' -- to replace its current 'Real' tagline."

Yep, the "Coke side of life." Eric Idle should sue, along with the drug dealers of America. Also, this proves that the marketing team at Coke Central could use a dose of creativity. I mean, get "real," already.

In other news, Coke is preparing to market a new beverage targeed for older consumers, a cola-coffee combo entitled "Blak." The name tested better than the original choice, "Crude Oil."

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