Monday, March 26, 2007

There are easier ways to get publicity for your new movie ...

The Ferrari Enzo is one of the rarest cars in the world. Named after the founder of the Ferrari motor company, Enzo Ferrari, the high-powered car utilizes the components usually seen in Formula One racing vehicles. And only 400 of the model were built between 2002 and 2004 - all of which makes the Enzos very, very fast and very, very expensive.

Film producer Daniel Sadek owned one of the precious Enzos - the operative word being owned. His ownership ended abruptly Monday afternoon when actor Eddie Griffin, who stars in Sadek's upcoming action comedy Redline, took his boss's Enzo for a spin at the Irwindale Speedway, just outside of L.A., in preparation for a charity race that also would promote the film. Unfortunately, Griffin took what could euphemistically be called a "wrong turn at Albuquerque" - and accidentially slammed the Enzo into a concrete barrier.

It was at that point where Sadek's Enzo was transformed from a $1.5 million work of motorized art into, well, a pile of smoldering crap. Expensive crap, but crap nonetheless. The car is a near-total loss, even though Griffin escaped unharmed.

Sadek took the accident in stride, saying that while he lamented the fate of his Enzo, "I went to my trailer for about 15 minutes and I thought, 'There's people dying every day.' A lot of worse things are happening in the world." That's a nice sentiment, but don't be surprised if Griffin's role in Redline is significantly reduced. Of if the film is dedicated to the memory of the Enzo, which appears in the flick. For $1.5 million, I'd sure as hell dedicated an entire movie to a car.

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